The thing with hashtags is that anyone can use them, for any purpose. #pact has been used by others. It is likely we can outcrowd them, but there is a 'risc' of accidental pollution. #thepact is an option, that has so far been untouched, and might be sligthly less dirty. However, in each tweet, the number of allowed characters are very limited, so maybe the short one is better, and we just live with the interference. Actually, it's also a nice source of freak visitors to our project, who knows what kind of mysterious Pacts are out there... By the way I've always wondered what's up whith all the "thes" in movie titles... Why so important?